We finally decided:
The targeted group for Workwear.dk is small firms, by narrowing it so much in, we have a bigger chance of sales on the website, and increasing the clicks, that he dident have much of. The small firms, are the best group, cause they buy more than a private person, such as a handyman probably would.
3 ring target:
Most importantly – Search optimation
Next importantly – the targeted group / landing page.
And last but not least – design